Speaking of the Leyes de la Gestalt enunciábamos law “Figure and Background” as one of the most important from the point of view “perception” for image interpretation.
Advertising for “CAMEL” always surprised by modifying their snuff boxes of clearly maintaining their corporate image: His camel.
The limited edition series have become collectors' items, emphasizing the use of compounding techniques of double images as in the case presented, in which the rock “outlines” silhouette animal masterfully.
The idyllic background of a beach facilitates the improvement of the image of the company for the sale of a product injurious to health, such as snuff, partly offsetting the effect of the required warning signs that accompany the package to which obliges “Health” .
An example of perceptual resource utilization for advertising trademarks.