The company Iberia (IB) is one of the oldest in the world. Currently in the news for their strikes as a result of technical and economic difficulties suffered, that have led to various workforce adjustments, fleet and service lines.
One company that we have known all life and the logo shown in the national colors of a country, fractures and struggle to survive in an ever expanding market, globalized and competitive environment in which low cost companies impose their business models.
Iberia was founded on 28 June 1927 by businessman Horacio Echevarrieta Biscay during the dictatorship of Primo de Rivera as Spanish air transport monopoly. It was expected that the first commercial of Iberia was the 14 December 1927 between Madrid and Barcelona, Alfonso XIII as a passenger with exception. Sin embargo, was a flight Barcelona-Madrid on Iberia operated first, to leave two hours before the official flight. (W)
The picture we are proposing today reflects the concept of “bankrupt company” in which is currently understand. The image format is wallpaper and can be used as desktop background (1920 x 1080)
Iberia fractured
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